|
A COMPANY OWNED BY @MACARLO
ORGANIZATION
Online
since 1997 - New York City, NY, USA
Privacy policy
Updated on April 17th,
2003
@Macarlo Networks, Incorporated is the global
source of information and commerce services for
the technology industry, founded on 1997 by C. A.
Vicente Velado R. Marcier (Macarlo), actual
Chairman and CEO. We connect buyers, sellers, and
suppliers throughout the IT supply chain with
award-winning content via the Web. For more
information about the Founder of our company, go
here:
http://macarlo.com/macarlolinks.htm
This privacy policy applies to the U.S.
operations of all brands and services within the
@Macarlo Networks family.
Overall privacy statement
@Macarlo Networks takes your privacy seriously.
Because we gather certain types of information
about our users we want to help you understand the
terms and conditions surrounding the collection
and use of that information. This privacy
statement discloses the types of information we
gather, how we use it, and how to correct or
change it. These privacy practices apply to the
Web site that you were viewing when you clicked
through to this policy, which is operated by
@Macarlo Networks, its partner or
affiliate.
1. What personally identifiable information does
@Macarlo Networks
collect?
@Macarlo Networks' primary goal in collecting
personal information is to provide you with the
best and most useful content and services. Because
@Macarlo Networks derives its revenue mainly from
advertising, collecting information is essential
to keeping our services affordable to
users.
@Macarlo Networks collects personally
identifiable information when you provide it to
us, such as when you register on one of our sites,
when you subscribe for a print magazine or an
e-mail newsletter, when you use certain products
or services. Once you register with one of our
@Macarlo Networks sites you are no longer
anonymous to us. @Macarlo Networks may also
receive information about you from other sources
and add it to the information you have provided to
us.
2. What anonymous information does @Macarlo
Networks collect?
Cookies
Your Internet browser has a feature called
"cookies" which store small amounts of data on
your computer about your visit to any of our
sites. However, cookies tell us nothing about who
you are unless you specifically give us personally
identifiable information. You do not need to have
cookies turned on to visit most @Macarlo Networks
sites, although active participation in certain
areas of our sites may require cookies. In
addition, you may elect not to allow cookies to be
collected by selecting certain options on your
browser.
Web bugs &
servers
We use electronic images known as Web
bugs--sometimes called single-pixel GIFs,
transparent GIFs, or clear gifs--that allow us to
track general user traffic patterns. @Macarlo
Networks also automatically receives and records
information from our servers and from your
browser, including your IP address, the time, and
information about the page you
requested.
We use tracking technologies in a variety of
ways, including:
-
keeping count of return visits to our site
or our advertiser' or partners'
sites
-
accumulating and reporting anonymous,
aggregate (data collected in mass),
statistical information on Web site and
advertisement usage
-
determining which features users like
best
-
saving your password so you don't have to
re-enter it each time you visit our
sites
Third-party advertisement
servers
Some of our advertisers use third-party companies to
serve their advertisements on our sites and, in some
cases, in our HTML-formatted newsletters. Often, these
third-party advertising companies employ cookie and
Web bug technologies to measure advertisement
effectiveness. We do not give any personally
identifiable information to them as part of this
relationship. Use of their tracking technology is
subject to their own privacy policies. If you would
like more information about the privacy policies of
the third-party advertising providers including
information on how to opt out of their tracking
methods, check:
http://www.networkadvertising.org/optout_nonppii.asp
.
3. How does @Macarlo Networks use the
information?
@Macarlo Networks uses the information we gather
for four general purposes:
-
to customize the advertising and content
you see
-
to enhance the user experience in our
network of sites. We use tracking information
to determine how well each page performs
overall based on aggregate user demographics
and traffic patterns to those pages. This
helps us continue to build a better service
for you
-
to fulfill your requests for certain
products and services, such as sending out
electronic newsletters and enabling users to
participate in polls, contests, message
boards, and auctions
-
to send you information you agreed to
receive about topics we think will be of
interest to you
4. How does @Macarlo Networks share the
information?
Personally identifiable
information
@Macarlo Networks will make your personally
identifiable information available to other
companies or people when:
-
we have your consent to share the
information
-
we have engaged companies to work with or
on behalf of @Macarlo Networks to provide a
product or service that you have requested,
such as opt-in e-mail
announcements
-
you use co-branded services. When you use a
co-branded service within our network of sites
you grant us permission to pass your
registration information back to that service
partner. Their use of your information is
subject to their applicable privacy
policies.
-
we respond to subpoenas, court orders, or
legal process; or we believe that your actions
violate applicable laws, @Macarlo Networks'
Terms of Use or any usage guidelines for
specific products or services, or threaten the
rights, property, or safety of @Macarlo
Networks, our users, or
others
Aggregate
information
@Macarlo Networks aggregates personally identifiable
information and discloses such information in a
non-personally identifiable manner to advertisers and
other third parties for marketing, promotional, and
other purposes. We do not disclose to these entities
any information that could be used to identify you
personally.
Business
transfers
We are always seeking to improve our network of
Web sites and our business. In accomplishing these
objectives, we may buy or sell a company, or one
or more of the companies in our corporate family
may merge with or be acquired by another company.
If we sell a business, we may transfer some or all
of your information as a part of the sale in order
that the service being provided to you may
continue or for other business
purposes.
5. What are my
options?
Users who would rather not provide any of the user
data requested by our registration process do not
need to register with us. You can still view much
of the content and use many of the services
offered by our sites without
registering.
We also give users the following
options:
-
opting not to receive our electronic
newsletters or those of third parties when
registering. Users who opt-in may remove
themselves from mailing lists at any time
through the subscription management pages or
by following the instructions at the end of
the e-mail they received from
us;
-
opting not to provide certain personal
information when registering for a
site.
6. How can I update my personally identifiable
information?
You can correct or change the information
collected during registration for any site (see
above for a description of the registration
process). The instructions for doing this can be
found in our member services areas. Users may
change this information at any time and as often
as necessary. Users who are experiencing problems
or who have questions about how our services work
can contact us using e-mail addresses at the
bottom of this page. Currently, we do not offer
users a means by which to completely delete
personal information established at the time of
registration.
7. How will I know if the privacy policy is
changed?
Any modifications to our privacy practices will be
reflected first within this area of our network of Web
sites. If there is a material change in our privacy
practices, we will indicate on our sites that our
privacy practices have changed and provide a link to
the new privacy statement. If we are going to be using
the information collected from users in a manner
materially different from that stated at the time of
collection we will send affected users written notice
of the change.
8. Privacy of
children
Our network of sites is not directed to children
under the age of 13. We operate our network of
sites in compliance with the Children's Online
Privacy Protection Act and do not permit
registration by, and will not knowingly collect or
use personally identifiable information from,
anyone under 13 years of age. This requirement is
clearly posted during the registration
process.
Questions,
comments
Questions regarding this privacy statement, or
regarding any other aspects of our network of Web
sites, should be sent via e-mail to
admin@macarlo.com
.
We read every message submitted and try to
reply promptly to every one. We may also file your
comments to improve the site and program, or
review and discard the
information.
|
